Your cart

Your shopping cart is feeling empty

We can help out with that!

Shop Now
Back to blog

Skincare During Pregnancy

We want to help keep it simple! Here's your guide on skincare to use while you're pregnant depending on your skin concerns!

Skincare during pregnancy blog post image of Jordan while pregnant with daughter.

Featured product

Barefaced Overachiever Serum
Barefaced Overachiever: One product can't do it all, but we got pretty close.
Best Seller

Do I need to change my skincare routine during pregnancy?

There are so many things expecting mothers have to worry about during pregnancy, skincare shouldn't be one of them! 

You may have heard that you need to completely overhaul your skincare routine when you get pregnant. Not true! There's really only a few ingredients you'll want to avoid or remove from your current routine.


Ingredients to Avoid During Pregnancy

    • Hydroquinone
    • Retinoids (yes, that means RetinAL Skin Therapy)
    • Salicylic acid over 2%
    • AHAs over 10% (like Glow Peel Pads)

Infographic on products to swap during pregnancy

Now that you know this, the only confusing decision you should have to make is which horizontal surface you want to lay on next!

Skincare During Pregnancy Jordan Laying on Sofa 

Most Common Skin Concerns During Pregnancy

Your skin can experience lots of changes while you're pregnant–like acne, melasma and dryness. We've put together this guide to help you tackle specific skin concerns. This guide is not created to replace medical advice by your OB, but rather a helpful tool when deciding which skincare products are right for you during pregnancy + nursing! Here we go, mama! 


Infographic on main skin concerns during pregnancy with example images

Acne During Pregnancy

Pregnancy induced acne is a common complaint especially during the first trimester due to hormonal changes, even if you have never struggled with acne in the past.

Ingredients that can help with pregnancy induced acne:

      • Salicylic acid (<2%)
      • Glycolic acid (less than 10% is advised)
      • Lactic Acid
      • Azelaic Acid
      • Dapsone

Safe products for breakouts during pregnancy: (be sure to introduce products one at a time so your skin can adjust!)

      • CLENZIderm Foaming Cleanser: An acne cleanser with less than 2% salicylic acid 
      • Brightening Facial Wash: A cleanser with pregnancy safe amount of glycolic and salicylic acid (best for normal to oily skin)
      • Papaya Enzyme Cleanser: Papaya extract cleanser with <0.5% salicylic acid for gentle exfoliation (best for dry/sensitive skin)
      • Toning Pads: A combo of glycolic acid and less than 2% salicylic acid (best for more normal to dry skin)
      • Toning Pads II: A combo of glycolic acid and less than 2% salicylic acid (best for normal to oily skin)

Below is a sample routine for acne during pregnancy, or you can shop the routine here.

Sample routine for breakouts during pregnancy

Melasma During Pregnancy

Melasma is also referred to as the “mask of pregnancy," and it can be very challenging to keep at bay. Hormones play a huge role in triggering melasma. The best thing to do is prevent, prevent, prevent — do this by religiously using a vitamin C serum & a daily SPF. Block out those harmful rays any way you can by wearing hats, reapplying sunscreen every 2 hours, avoiding excess soy in your diet and excessive heat (hot showers, hot yoga, facial steamers, etc).

Tools to prevent melasma:

      • Daily sunscreen and reapplication
      • Daily antioxidants (hello, Liquid Gold and Overachiever)
      • Sun protection + heat avoidance

Safe products for treating melasma during pregnancy:

      • Brightening Facial Wash: A cleanser with pregnancy safe amount of glycolic and salicylic acid (best for normal to oily skin)
      • Sunscreen: We recommend a tinted SPF for melasma because the iron oxides that provide the tint provide an added layer of protection.
      • Brightening Serum: Dark spot correcting ingredients including Kojic Acid, Arbutin, Licorice Root and Bearberry along with skin protective antioxidants.
      • Liquid Gold: Read more about Vitamin C serums here!
      • Overachiever: Encourages cellular turnover.
      • Microdermabrasion Polish + Mask: Minimizes the appearance of fine lines, hyperpigmentation and sun damage. If you have sensitive skin or rosacea we do not recommend this mask. Make sure to read full usage instructions prior to first use.

Below is a sample routine for melasma during pregnancy, or you can shop the routine here.

 Sample routine for melasma during pregnancy


Dry Skin During Pregnancy

Another common complaint in pregnancy is dry skin. Hormone shifts and fluid shifts can go from you to baby, causing the skin to lose moisture and elasticity.

Ingredients that can help with pregnancy induced dry skin:

      • Hyaluronic Acid
      • Hydrating moisturizers
      • Essential lipids and antioxidants

Safe products to use for dry skin during pregnancy:

      • Hydrating Serum: Hyaluronic acid serum
      • Overachiever: A retinoid alternative that also provides hydration and a heavy dose of antioxidants
      • Hydrating Lotion: An age-defying AM/PM hydrating moisturizer that doesn’t feel too heavy, won’t make you break out, and does so much for your skin!

Below is a sample routine for dry skin during pregnancy, or you can shop a sample routine for dry skin/rosacea/sensitive skin here.

 Sample routine for dry skin during pregnancy


Retinoids During Pregnancy

Unfortunately, retinoids are a no-no during pregnancy–but just because you can't use a retinoid doesn't mean you can't stimulate cellular turnover! Using products that increase cellular turnover will help continue to fight premature aging as well as fine lines + wrinkles.

What is a pregnancy-safe retinoid alternative?

Overachiever doubles as a great retinoid alternative during this time due to a key ingredient in the formulation -- bakuchiol. Studies show that using 0.5% bakuchiol twice daily provides the same results as using retinol once daily. Plus, Overachiever also helps to calm + soothe the skin and reduce redness, irritation and sensitivity. 

Once you're able to add a retinoid back into your routine, Overachiever will serve as a retinoid booster, helping your retinoid work longer and more effectively on the skin!

Below is a sample routine to address anti-aging during pregnancy, or you can shop the routine here.


Sample anti-aging routine during pregnancy


Can you use retinoids during breastfeeding?

The use of retinoids has not been studied while breastfeeding. However, because it is poorly absorbed after topical application, it is considered by the Drug and Lactation Database to be low risk to the nursing infant.

That's why we're comfortable recommending a retinoid for use on the face, neck, chest and backs of hands while nursing. Of course, we recommend getting clearance from your OB first before adding them back into your routine!


Can I prevent stretch marks?

Maybe... one of the best ways to prevent stretch mark is keeping the skin well hydrated ensuring the skin maintains maximum elasticity. Please note - this information is not intended to replace medical advice. Always check with your OB for clearance!



Here are a few products that can help:
      • BodiFirm – (our go-to!) helps restores hydration and support the skin’s moisture barrier while visibly tightening and firming the skin
If you're feeling a little *extra* add in:
      • Either of our Toning Pads – the unique blend of acids in Toning Pads (& Toning Pads II) provides a gentle exfoliation to improve product penetration. 
        • Tip: apply pads on face first and then use them on your belly!
      • Liquid Gold – vitamin C is a key nutrient for the production of collagen. Collagen helps to keep the skin strong and elastic.
Skincare During Pregnancy Blog Jordan applying product for Stretch Marks

Example AM + PM Skincare Routine During Pregnancy

In order of application:

Cleanse > Tone > Serums > Moisturizer > Sunscreen

    1. Papaya Enzyme Cleanser
    2. Toning Pads 
    3. Liquid Gold
    4. Brightening Serum (to target melasma/hyperpigmentation)
    5. Overachiever (retinoid alternative)
    6. Hydrating Lotion: daily moisturizer 
    7. Barefaced SPF 50+: AM only





    • We recommend adding one product at a time for at least 2 weeks to make sure that product doesn't irritate your skin.
    • At minimum, use a daily vitamin C serum and sunscreen to protect your skin!
    • Your skin likes consistency — stick with a skincare routine as much as you’re able to.


*All ingredient percentages are considered pregnancy/nursing safe by The American College of Obstetricians and Gynecologists, however, we always recommend consulting with your OB prior to usage.

    1. Anais Brasileiros De Dermatologia, September-October 2014, pages 771–782
    2. Dermatology and Therapy, 2017, pages 305-318

Cookies and this site go together like SPF and Vitamin C. We use cookies on our website to make sure you only see things that are relevant to you. Learn more.