We’re Not Launching Something New. We’re Making What You Already Use Better.
If you’ve been around Barefaced for a while, you probably already know this about me…I’m not interested in launching products just to launch them.
The skincare industry already does that really well. Every year there’s a new ingredient, a new formula, a new “must-have.” And what I’ve seen over and over again, both in clinic and through Barefaced, is that more products don’t actually make skincare easier. They make it more complicated.
More steps, more decisions, more second-guessing…and most women don’t want that. They want a routine that feels simple and doesn’t make them rethink it every few months. And that’s why at Barefaced, we don’t just launch…we enhance.
Why Barefaced Doesn't Just Launch Something New...
Our main goal for your skin has always been to help you build long-term skin health. Routines are a must, but overwhelming ones are not. The goal is to guide you in a way that builds a personalized routine, starting with healthy skin function first and then targeting your specific concerns. That’s how you get real, lasting results.
So when it came time to think about what to launch next, instead of immediately jumping to something new, I paused and asked a different question, “can what already works be made better?” Because if your results can improve without adding another step to your routine, that’s where innovation should start.
Why Start with Toning Pads?
If there’s one product I’ve always paid close attention to, it’s Toning Pads. When something becomes a consistent step in someone’s routine, it definitely matters. And Toning Pads have been one of Barefaced’s most loved products for years, not because they’re trendy, but because they do something foundational. They reset the skin so everything else works better.
In the clinic, I saw this issue all the time. Skin that wasn’t necessarily unhealthy, but it was…stuck. Think:
• Texture that wouldn’t smooth out
• Tone that looked dull
• Products that didn’t seem to absorb or perform the way they should
Most of the time, the issue wasn’t the products themselves, but the fact that skin didn’t have what it needed to renew properly. That’s exactly what Toning Pads are designed to support.
Why Exfoliation Matters More Than You Think
Exfoliation isn’t about being aggressive. It’s about helping your skin return to its natural renewal cycle because when those pesky dead skin cells build up on the surface, everything slows down:
• Skin looks dull
• Texture feels uneven
• Pores appear more visible
• Products don’t penetrate as well
Toning Pads use a combination of exfoliating acids and calming botanicals to gently remove that buildup while keeping the skin balanced. When that renewal process is functioning the way it should, everything improves. And that’s exactly why so many people say this is the step that makes their entire routine work better.
What Changed
This is where the real evolution comes in. Toning Pads are now enhanced to target surface senescent cells to encourage healthier skin functioning.
What does this mean in simpler terms? It means this extract helps tackle skin cells that aren’t functioning the way they should anymore (you may have heard me call these “zombie cells.”) These cells are no longer doing their job, but they’re still hanging around on the surface…and over time, they can leave skin looking:
• Dull
• Sluggish
• Less vibrant
By helping move those cells along and supporting healthier turnover, this addition allows your skin to function more efficiently and look noticeably fresher over time.
What This Means for Your Skin
Instead of targeting a single concern like most toners, the multi-action formula helps address seven visible signs of skin aging:
• Dryness
• Rough skin texture
• Dullness
• Uneven skin tone
• Dark spots
• Visible pores
• Redness
Toning Pads I vs. II: Which Is For You?
Both formulas follow the same philosophy: balanced exfoliation with calming support. So, what’s the difference?
Toning Pads are designed for most skin types to smooth texture, refine pores and calm visible redness.
Toning Pads II take a deeper approach for oilier or more congested skin, helping to clear buildup and refine the look of pores.
This Is What “One Less Thing” Means
This isn’t about adding more to your routine…it’s about making the steps you already rely on work better.
At the end of the day, my goal isn’t to constantly change what you’re doing. It’s to make sure what you’re already doing is actually working, so your routine becomes something you can trust, something you don’t have to rethink and something that gives you results without taking over your day.
Same step, now with a smarter formula.
That’s what this update is. Not a new product or another step, but a better version of something you already use and love. And one less thing to think about.
Xx,
Jordan
