Our Story

A note from our Founder

Barefaced was born from my experience treating thousands of patients as a nurse practitioner, shaped by the philosophy of 'Less but Better'. I truly believe the world needs better skincare, not more of it. My goal is to provide the same professionally guided experience and results-driven products available in a medical office, all obtainable from the comfort of your phone. My hope for Barefaced as a brand and community is deeper than skincare, it's that we have the courage to be confident in our own skin, in who we truly are, and to use that to build the life we desire.

Jordan Harper looking in mirror
Jorder Harper holding all Barefaced products

"Skincare may be a small part of your daily life, but it's a ritual that, when followed consistently, yields rewarding, long-term benefits. Our lives are a sum of our habits and routines, and we are grateful to be a part of that daily journey with you."

Jordan Harper, NP
Founder + CEO
we make it personal, The way skincare should be

A routine made just for you.

The secret to long-term healthy skin is consistently using a routine that’s tailored to your skin's specific needs. Take our AI Skin Quiz, and we'll create a personalized routine just for you.

Take the AI Skin Quiz
  • 01

    Personal

    Skincare is personal, and so are our custom routines.

  • 02

    Trusted

    Evidence-based, clinically vetted skincare guidance you can trust.

  • 03

    Compassionate

    No matter where you are in your skincare journey, our medically trained Skincare Experts are here to guide you along the way.

  • 04

    Genuine

    We keep it real, only recommending what you need, when you need it.

Go Barefaced with #MyBarefacedSkin

@barefaced